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Internet Marketing Service – 5 Fantastic Internet Marketing Service Offerings

In the next two minutes, you’re going to learn about amazing internet marketing service offerings that were not available on a large scale even five years ago. Imagine being able to compete with the big boys on one of the most democratic playing fields ever developed – the internet! Now you can by taking advantage of these five digital marketing powerhouse services.

1. Know what your customer wants with ‘psychic’ keyword research

I know what you’re thinking; keyword research has been around as long as search engines. Well, picture knowing what your customers are searching for and which customers are ready to buy now. That’s where keyword research as an internet marketing service has evolved to. You can almost be a psychic. There are tools available, for example the MSN Adlabs Commercial Intent tool that let you target keywords relevant to people wanting to purchase your products. Additionally, there are software programs and services that let you drill down on location and other modifiers so that you can truly understand who’s looking for what. The awesome thing is that these keywords are often less expensive for PPC campaigns and less competitive for natural rankings.

2. Build client trust with powerful video

Wanna be a star? You can thanks to the proliferation of internet video sharing and the advances in video technology. It is now possible to create high quality, high definition videos that fit into nearly any marketing budget. Can you see yourself as the sought after expert in your business for your local area (and even beyond in many cases)? It is right around the corner when you incorporate video into your digital marketing strategy.

3. Become the expert using fascinating articles

This is one of the oldest internet marketing services strategies out there and it’s new again. It’s not just about the articles anymore (although there are now scores of sites that let you post your articles). You need to be using web 2.0, social bookmarking and your blogs to really create a buzz around your articles and topics. It’s best to have some articles listed on authority sites (like EzineArticles.com) to truly build your expert authority. After that, get involved with other authors, bloggers and experts to drive excitement and traffic to your articles.

4. How to get the customers you want with on-site SEO

A lot of online marketers let this one slip by because it is somewhat invisible and not sexy. Here’s the FACT: search engine optimization is the bedrock of any internet marketing service. Are you properly titling every single one of your pages? Are your page descriptions written for search engines and live reviewers? Are you taking advantage of all the little things like adding pictures, videos and graphics that include keyword rich titles, description and/or captions? Learn these little tricks of the trade and your rankings and visitors will get a huge boost.

5. Master successful social media strategies

You’ve heard all of the buzz about social media and maybe you’ve been afraid to dive in. Hear this loud and clear; take the plunge right now. There is no better way for you to create and drive activity about your brand than a strategic, coherent social media strategy. Don’t worry, a lot of the grunt work can be outsourced or automated, leaving the important part for you and your team to create in often less than an hour a day. What this internet marketing service does is create a platform (or several) where your savvy online clients and potential clients can learn about and interact with you and your brand. Social media is also a great driver of rankings and relevance, so get started today.

It’s all up to you. Are you going to take action now and jump onto this digital business wave? Don’t wait; there’s never been a better time to be at the forefront of an internet marketing service revolution!

Internet Marketing Services: What Should You Engage In?

For those new to building businesses online or taking a traditional business to online, internet marketing is equivalent to a mythical beast of elusive nature. Building a website alone is complicated enough even with a web designer working on it, but now internet marketing? Search engine optimization? Social media marketing? Videos? Podcasting? Wait, will the list ever end?

Such as the perplexing questions one will have in her mind if she is not familiar with internet marketing at all. It gets worse when so-called gurus try to bombard with pitches on their services which deliver the world only at cost of $998.238 to make sure you generate $1234.5678 in net revenue a week from your website. With things like this, internet marketing can’t be legit, right?

Fortunately internet marketing is a real deal. A bona fide set of methods which you can use together with traditional marketing strategies to maximize your revenue and deliver cost-effective messages to widest audience possible. But if you are completely baffled about all internet marketing mumbo-jumbo, then you will need to know what internet marketing services you should pursue. Without knowing what will fit your needs and your target market, you will just be wasting your money.

“Know Thy Market, First”

Internet marketing is just like any regular marketing, it deals with people – individuals who have problems and want to solve those by buying your products and services. It only uses Internet to deliver your marketing messages and information to people in your target market plus more. Nothing magical or confusing here.

If you have decided to engage in internet marketing services, you absolutely must know about your customers. You have to know where they go, what they like, what their demographics and sociographics profiles are, which websites they usually go, what social networks they are, what time they are mostly active online, where they are looking for your products, what influence their decisions and… well, you get the picture.

Without knowing your customers, you cannot target and direct any of your marketing efforts, be it traditional or online, to be efficient and effective.

Now that it is clear you need to know about your market first, let’s get down to details about internet marketing services.

“Search Engine Optimization”

Search Engine Optimization (“SEO”) is a process to push your website to be in top 10 spots of first page in search engines when people search for related terms to your business. 90% of internet users use search engines to find information they want. And most of them pay attention only to top 10 results. If your website is in there, you are guaranteed to gain a lot of visitors. This kind of ranking is something you cannot buy. It is a process which an internet marketing professional can help you with.

“Email Marketing”

No, not those spam mails we all hate. There are truly legitimate ways to use email as a marketing tool without being annoying or sending spams. Internet marketing professionals can help you build a list of email newsletter subscribers who are willingly giving their contacts to you to send them emails, and also help you to run regular email newsletter to keep your subscribers updated about whatever information you want them to know. It is similar to warm-approach in traditional marketing.

“Videos Distribution”

Very high percentage of today’s internet usage is in videos. YouTube, Vimeo and alike are very popular for several reasons. It is undeniable that people tend to pay more attention to video contents than texts. Online marketing experts can help you create suitable videos for your business and rank them in search engines, along with distributing those using social networks to attract maximum eyeballs. And speaking of which…

“Social Networks”

Basically social networks are where people hang out online to talk about their interests, daily happenings, post photos they shot or like, share information, news and gossips and generally doing social activities. We all have one. It is pretty certain you know what Facebook is.

Marketers can tap into these social networks to actually increase brand awareness, brand exposure and increase revenues. You need to find if your target market is suitable for which social networking platform. Chances are, you will find them on one or another. Online marketers can help you build campaigns to reach out to them with suitable messages without trying to sell too much.

How to Choose Email Internet Marketing Service

Although a lot of internet marketers decide to take things into their own hands and send e-mail newsletter to their subscribers themselves, some marketers take the alternate route and they decide to take advantage of the services provided by email service providers instead. Email internet marketing service can come in handy especially when an internet marketer does not have time to promote his business himself using email marketing.

But it is not enough to decide that you should get an email service provider because there are so many considerations you need to look into before concluding that the email marketing service you choose is definitely the right one for you. Below are some considerations that are essential for you to study so that your time, resources, efforts, and investment in your email campaign will not be wasted on an unreliable provider:

1. Can-Spam compliance – the email service provider you choose should be compliant with the United States Can-Spam regulation. This will not only ensure that your business will continue to be trusted by your subscribers, you will also stay out of trouble as well. All emails you send should be subject to the ruled defined by the Federal Trade Commission.

2. Deliverability – most of what the provider will do is done behind the scenes, you are not really aware of what they are doing to the campaign unless they inform you of it. A major task they need to do is to ensure a high rate of deliverability to your subscribers. Some email service providers have staff that manage relationships with internet service providers so that they can be assured that the IP addresses are whitelisted and spam complaints are prevented; you should look for a provider that have all these services and more.

3. Tracking – the main purpose of an email campaign is to build stronger and better relationships with the subscribers to increase your profitability. You need to have access to detailed statistics regarding the campaign; otherwise, you are just wasting your time and money. A good email service provider will give you a detailed and real time statistics that lets you manage customer information automatically.

4. Management – trying to keep your contact information up to date can be a tedious and daunting task. Manually updating this is also prone to mistakes that will impact your revenue. Having email service providers that have the necessary expertise and applications in database management can make things simpler and more convenient for you.

5. Formatting – different people have different preferences; for example, some people want plain text that gives them all the facts. Meanwhile, some people love graphic-rich emails. Whatever the case though, having an email service provider on your side can get through the filters so that your prospects will be able to read it.

6. Privacy – your list’s privacy can be compromised because regular email applications are not designed for mass email promotion. Your contact list can be exposed to privacy concerns especially if their email addresses are exposed to others in your contact list through the carbon copy feature of your email application. To prevent this from happening, you need to choose an email service provider that provides a secure storage wherein all your customer data can be protected. As you can see, there are definitely a lot of advantages in email internet marketing service.