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How Expensive Are Google Internet Marketing Services For a Small Business?

It all depends on the competitiveness of your industry keywords. That is the largest factor in your cost factors. What is a fair cost for hiring an expert in Internet Marketing Services?

Basket weaving Montana” is going to be a lower cost compared to “gastric bypass surgeon Texas” because the competition is lower. The amount of search engine optimization needed to rank on the 1st pages of Google, Yahoo and Bing is not as time consuming. It would take about 1-3 months to rank for ‘basket weaving’ keywords.

However, if your marketing “gastric bypass surgeon texas” or “auto repair Denver“, they are going to be more expensive campaigns because the Internet marketing services necessary to achieve their higher ranking on Google is more in-depth.

SEO needed for the ‘basket weaving’ scenario will require basic on-page SEO optimization, but probably needs only about 25-50, quality, inbound links to start getting higher rankings. Google marketing services needed for “gastric bypass surgeon texas” and “auto repair Denver” keywords are going to be more complex and customized. They will need 75-150 inbound links and more website pages inter-linking with keyword-rich text. To get those types of sites to rank higher, it would take about 3-6 months depending on the current SEO state of each site. The reason is two-fold.

One, the business owners in the medical field all have more incentive to spend more dollars on their Google Internet marketing budget because they make more money per sale or operation. The profits are much higher for selling one gastric-bypass surgery to an obese patient than selling 10 handmade baskets to a housewife.

Two, there are simply more doctors, surgeons and auto repair shops competing for the ten top spots in your area who are fighting to be on the 1st page of Google. It is just like spending money on the yellow pages 10 years ago. The bigger your ad, the more calls you would receive. The same goes for Google Internet marketing services.

The more money a company spends on Internet marketing, the more likely they are to rank for their keywords above their competitors.

The ‘auto repair’ is a little different in that it is not so much the money they have to spend, as it is that there are so many auto repair shops in any larger city. But, when you rank higher than your competitors, not only do you get the business, but they don’t. So, spending the money may be worth it in the long run.

Internet marketing services for Google consist of many different strategies nowadays.

SEO - Search Engine Optimization strategy, involves taking a website’s code and inbound links to make the website’s URL (web address) show up in the long descriptive links on the left hand side of Google.

There is no cost-per-click for this. If 1 million users click your link through search, then all you pay for is the Internet marketing that the SEO marketing firm is doing.

How much business can I expect from the Internet marketing services I pay for? Qualified Internet leads are necessary to succeed in today’s marketing arena. Most Internet clients average about 55-85% of their web traffic from “organic” search engine ranking results when ranking properly for their keywords.

PPC – Pay-per-Click or sponsored linking are well-known as Google AdWords for those that use Google to search. Since, Google has over 60% of the search engine traffic; marketing through them is a good base for ROI. This involves links showing up on the top and right hand side. You only pay when a user clicks on your ad-link and visits your site. Google even monitors click fraud, so one of your competitors cannot just click your ad 1,000 times and blow your whole budget in one day.

Google AdWords generates about 35-55% of web traffic visitors and the rest comes from referral listings from other sites linking back to them.

SMM – Social Media Marketing is a newer Internet marketing service being offered to clients. It involves a combination of creating and running accounts on Facebook, Twitter and LinkedIn to start.

VVM – Viral Video Marketing is the use of Video or Article Writing to get people to forward your SEO video or SEO article on to friends and associates there by increasing the value of the marketing money spent on each.

A business can market their website on the Internet for the same amount it cost for ‘paper marketing’ with the enormous added benefit of long-term ranking of keywords that continue generating search engine leads after the marketing work is done. That is a huge positive for a business that wants to push hard and just sustain.

The Internet allows them all to be more efficient with marketing, a sometimes costly, but needed business expenditure. Google Internet marketing services are also available to anyone. It’s an equal playing field for many website owners.

The only thing they would have to pay for is SEO maintenance monitoring to sustain the high ranking once it has been achieved. Usually maintenance monitoring is about 10-15% of the initial monthly marketing fees during the SEO Ramp Up.

How much should I expect to pay for an Internet marketing solution? It usually costs about the same as advertising in the Yellow Pages directory or in a Big City Newspaper. It can be less depending on how competitive your industry is. Some Internet marketing campaigns can be as little as $400 a month for 9-12 months while others can be $3,000 per month for 2 years. And, you should always continue with SEO marketing maintenance once your site’s ranking. If you don’t, it’s like buying a new engine for a car and not getting future tune-ups. Silly.

Remember, your competitors are always after you too. In the end, when you choose an Internet marketing service provider to work with, they should provide you with Monthly Ranking Reports.

Internet Marketing Services

Life without the internet nowadays is like a meal without desserts. It is becoming such an integral part of our life that the sudden pullout of its existence would put the population in a state of uneasiness. It has been part of business and recreation. The former greatly benefited from the internet boom today. To further discuss the business part of the internet, you must look into internet marketing services.

The services that internet marketing provides are vast and limitless. Search Engine Optimization and article marketing are some of the examples of the services provided in the internet marketing. This kind of service is easy to avail. You can reach out to a larger market if internet marketing is used. It is a service that must be tapped so that a company will flourish. This service should not be disregarded because this might be the focal point in making a successful business. Setting aside a budget for this kind of service is highly suggested for it to work. A budget that is sufficient and reasonable will spell for the success of this service.

Another advantage worth to mention is that this service is relatively cheap to run. It can work around the budget that you have. The result will also depend on the budget. At some point the result is also comparable to getting the television spot ads if you are lucky. To describe this kind of service offered is like a person finding a great buy wherein nothing can go wrong. Internet is a new channel to take advantage to and services in internet marketing should be obtained to tap a new set of market.

This kind of service is so easy to obtain if the person have the right tools and one of which would be the access to the internet. Almost everything can be found in the internet and looking for a company that provides marketing service is abundant. You should also be careful because some companies are offering below par results. The portfolio must be scrutinized to avoid getting services of below par companies. Due diligence must be practiced so that everything will work out fine in getting marketing services.

Internet marketing service is essential for the rise of a company. Fortune 500 companies avail this service and there is nothing wrong with it if small and medium companies can ride in the bandwagon. As earlier pointed out, it is relatively cheap and easy to avail. This kind of service figuratively can level out the playing field in business. It is great news for new players in the business because one can get the slice of the pie. Rather than big business monopolizing the market, this service can make a home based business look like a conglomerate empire. It all depends on the presentation and the knowledge of the internet and its capabilities.

This kind of service offered will continue to grow and adapt as time passes by and it also dependent on how internet will be used. In conclusion, services for internet marketing are here to stay and companies must take this opportunity for them to succeed and capture its target market.

What to Expect From a Bespoke Internet Marketing Service

What would you expect from a company that promises a bespoke, tailor made, Internet Marketing Service for your business? You’d expect something that had a slightly individual feel to it I think! Bespoke or package; the elements are very broadly similar. As a business you will know your market reasonably well following your market research. This should be followed up by very focussed keyword research. Once levels of competition and user intent are understood, it is possible to look at your existing website and identify it’s strengths and weaknesses in terms of ranking for identified and desirable keywords. With a new website you have the opportunity to map its design around the keywords that really give you a chance to compete, right from day one. In the modern era of internet marketing it is also necessary for almost all serious online companies to get engaged with social media to raise their profile. In detail the recommended process is set out below.

Initial Data Gathering and Keyword Research

A solid starting point needs to be established so that the success of each part of a tailored SEO project can be judged and strategies adjusted, to ensure that a client website attains and then remains on the first page of any Search Engine’s Results Page. The recommended steps would be.

Part 1 Establishing Your website’s Current Optimisation Status

a)Google Analytics (or your own solution) review:

It is essential to understand how much web traffic has already been arriving at your business website, the sources of that traffic and the actions that visitors have taken on landing. Google Analytics or your own analytics solution will give a clear picture of where you currently stand and areas that need to be developed.

b)Keyword Research:

Frequently neglected… and even more often misunderstood. This aspect, of all Internet marketing strategies, is critical when companies move their resources online. Keywords represent the questions asked by your customers and prospects; so your online presence must play to what people are searching for: i.e. your landing page must provide the best answer to their questions. Establishing the keywords that are used to search for your services and products, plus the ability to gauge the competitiveness of each; allows the next step of the process to be much more targeted than with our standard packages.

c) Website SEO Review:

Your SEO company will carry out a thorough review of your existing on-page and off-page optimisation. In plain English, the on page factors include such things as: ensuring all your header tags use the appropriate keywords; ensuring page titles reflect content and keywords: ascertaining the degree to which the content of each page is relevant to your business activities and that it is relevant to those keywords. Part of the that review will assess your webpages for accessibility via mobile devices and tablets.

Off page factors to be reviewed include: the number and quality of the backlinks that point to your domain and the individual pages of your website. They will also assess the quality and optimisation of Google places listings and map listings in other search engines, as well as determining your company’s visibility in business and other relevant directory listings around the web.

This will be presented as either a text report or frequently these days, a screen video report, if you prefer.

Part 2 Improving Your Rankings and Getting Top Google Placements.

Using the information gleaned in the previous research, your consultants will help you develop a strategy tailored to your website, your business and your best customers. The business of optimising your online presence and then making you more visible to your ideal prospects rarely brings instant results. Search engine optimisation needs to be an ongoing process: it’s a bit like keeping the garden watered. Like most gardens this needs a significant chunk of work up front and then regular maintenance for best results. SEOs and the search engines have a strange symbiosis. This results in the search engine algorithms constantly being tweaked so that SEO companies are, quite rightly, prevented from completely gaming Google. The constant tweaks by the search engines, the ever-changing competition and frequent changes in legal frameworks result in a situation where, once front page rank has been obtained, it needs constant maintenance.

Part 3. Social Media Management Strategy

Business ignores the world of social media at its peril. There are so many success stories rooted in the successful application of social media sharing that it is no longer a NEW thing. Facebook with its 500 million regularly and active members, online for over an hour a day, is the most obvious and well documented marketplace. Google spokesman Matt Cutts has let it be known to the SEO community that the Google algorithm is now taking more notice of the signals provided by Twitter, Facebook and the other social networks that identify the trustworthiness and engagement of companies, characters and organisations with their customers. Social media now provide huge leverage for your reputation management, word-of-mouth recommendation and as a source of traffic to your website. The plethora of social platforms and microblogging sites; added to the interconnectedness of many of them leads to the possibility of a huge viral effect of the most favourable kind for your business. Businesses know well that the best form of advertising is word-of-mouth from satisfied customers: Facebook, Twitter and LinkedIn are the 21st-century word-of-mouth channels. They are now, a crucial aspect of any Internet marketing strategy whether your company is purely online or a traditional bricks and mortar enterprise.

Internet marketing service companies are able to assist your company in developing a coherent strategy to raise your profile and promote your brand to your target market. The bespoke aspect is down to the way in which the consulting company will adjust their approach to the subtly different dynamics of each customer group, developing a truly individual presence on the web.