Affiliate Marketing – Internet Marketing Service

Affiliate marketing is a business, which is operated from Internet, through which each affiliate gets awarded by the efforts of bringing clients to a vendor. The main people involved in marketing industry are the Merchant, Publisher, Network (media) and Consumer. The second category includes Affiliate management agency owners, third party vendors and super affiliates.

The affiliates make use of the methodologies of marketing, just as organic SEO, paid SEM (Search Engine Marketing), Marketing through Email and advertisements, which are displayed in the form of banner or website ads. Affiliate marketing makes use of one website to divert the traffic direction to other and this is the best form of marketing. The famous website Amazon.com launched the associate program in July’96. The associates for Amazon.com placed text links or banners on their website or directly to the home page of Amazon website. The commission is received by the affiliate, when a visitor clicks the website through Amazon. However, this practice was revised and no commission used to be given to the people, which did not result in any sale or giving some profit to the company. Amazon was not the first website to offer the affiliate program, but it was the first website, which got so much success, such that it became a role model for the upcoming programs. It was granted a patent in Feb’2000.

Affiliate marketing has undertaken a huge speed from the previous times. E Commerce became the vital part of the business planning. The report stated that the total sales in 2006 were approximately 2.16 billion pounds in UK itself. The business gave him $6.5 billion dollars, with commission from different sources, in the fields of personal finance, games, gambling, retail, travel, telecom, publishing, education and forms of lead generation, also with ad programs like Google AdSense. The most effective sectors for Affiliate marketing are retail marketing websites, adult and gambling zones. The fastest growth is expected in Mobile phones, finance and travel sectors. The sectors like entertainment, special gaming facilities and internet related business also came into business.

The blogs and interactive online communities gave the impact of affiliate marketing world, which used Web 2.0 tools. The affiliates became interacted with vendors in a better way by communicating with them, with the help of new media. The affiliates got into trouble as it was becoming tougher for them to make money with new developments. Still, the developments are attaining high rates of success.